︎

Funmi Adejobi 

is a copywriter.


vitaminwater

in 2020, vitaminwater reformulated. this is the 360 campaign we came up with to launch the ~new~ vitaminwater, with more nutrients to help with the stress of occupying this flesh suit day in and day out. it also works for less existential issues, like screen fatigue.


chill :30 (see the :15 here)



look :30 (see the :15 here)


animations + digital banners


ooh

made at: wieden+kennedy ny
with: art director: dan koo.
and CDs: laddie peterson & john parker
Running on Cargo