in 2020, vitaminwater reformulated. this is the 360 campaign we came up with to launch the ~new~ vitaminwater, with more nutrients to help with the stress of occupying this flesh suit day in and day out. it also works for less existential issues, like screen fatigue.

chill :30 (see the :15 here)

look :30 (see the :15 here)

animations + digital banners


made at: wieden+kennedy ny
with: art director: dan koo.
and CDs: laddie peterson & john parker