michigan central used to be the grand central station of detroit: bustling, beautiful, and a symbol of something bigger than the city itself – the future. but in the 80s it closed, and fell into deep disrepair. then in 2018 ford bought it with plans to revamp it. they came to us when it was ready to re-open, and we made an anthem for the city. because detroit’s not back...it never left.

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this ran on network and social and played at the event. people stood up and hooped and hollered and clapped! cool. it feels good making a car brand feel human.



for the opening we also made posters and t-shirts. no pics of the shirts to share (sorry) but someone on the team *did* see someone wearing one in the airport on the way back from detroit, which is cooler!