the kraft mayoverse
adweek called this “a mayo-based virtual world that nobody asked for but is unignorable nonetheless,” and that is exactly what this is.
IN THE BEGINNING
there was r/mmmmmmmmmayo, and on it some wild mayo-based fantasies.
AND THEN THERE WAS THE MAYOVERSE
where we took those mayo fantasies and made them them (virtually) real in a fever dream of a VR playground we called the mayoverse.
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where we took those mayo fantasies and made them them (virtually) real in a fever dream of a VR playground we called the mayoverse.
THE EXPERIENCE
after entering through the mayo jar portal, users had the option to explore 4 different experiences: the mayo hose, the mayocean, the mayobot, and mayo bash. each room was interactive and explorable – you could hose down a whole room, wade through a mayocean with the midas (mayo) touch, building your dream mayo-based sandwich and just mess around with mayo.
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after entering through the mayo jar portal, users had the option to explore 4 different experiences: the mayo hose, the mayocean, the mayobot, and mayo bash. each room was interactive and explorable – you could hose down a whole room, wade through a mayocean with the midas (mayo) touch, building your dream mayo-based sandwich and just mess around with mayo.
we put together some trailers to run on social, as well as a couple of ooh boards in new york and chicago (mayo HQ).
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and to cap it all off, we made some post cards as parting gifts.
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made at: wieden+kennedy ny,
with the project’s mvp, art director: kiki dahl,
CD’d by: christine santora & will binder,
and produced by: Christian Colossuono
this project would not have been possible without our production partners,
the indomitable nexus studios
with the project’s mvp, art director: kiki dahl,
CD’d by: christine santora & will binder,
and produced by: Christian Colossuono
this project would not have been possible without our production partners,
the indomitable nexus studios