https://hifunmi.com funmi's work Wed, 27 Aug 2025 17:53:47 +0000 https://hifunmi.com en https://hifunmi.com/cecred Wed, 27 Aug 2025 17:53:47 +0000 funmi's work https://hifunmi.com/cecred Cécred beyoncé and miss tina approached us to help craft the first brand campaign for their hair care line, cécred. we landed on hair as something greater than beautiful ornamentation; it tells the story of who – and of whom – you are. it’s an expression of your id, and it goes deep. cécred overstands that. that deeper understanding of hair is what gives them their edge. press we talked to six women about their hair stories for this 90 second piece, which we ran as a :60, :30, and individualized :15s on CTV, digital and social. we wrote a longform manifesto, which was a fun and uncommon exercise. but it made sense here, since cécred wanted to go deep on the expression of hair as more than just hair. <img width="925" height="521" width_o="925" height_o="521" data-src="https://freight.cargo.site/t/original/i/387f1ba8ee6c643dbb8f5fc76ff92378605f5a851e8b8f6f45ab8eb6e3f0256d/cecred-manifesto.cTK5EjeU.png" data-mid="237556063" border="0" src="https://freight.cargo.site/w/925/i/387f1ba8ee6c643dbb8f5fc76ff92378605f5a851e8b8f6f45ab8eb6e3f0256d/cecred-manifesto.cTK5EjeU.png" /> they liked the manifesto so much we turned it into its own motion piece. finally, we made a placement for times square. i can’t find a pic so you’ll just have to trust me on this&nbsp; made at wieden+kennedy ny with CCOs: brian henderson, marques gartrell CSO: laura rowan creative directors: christine santora, will binder art director: sollin saele writer: me designer: isobel conelley type design: arjun srivatsa sound design: rob ballingal (sonic union) composer: asha iwanociz (sonic union) editor: chris kelley (cabin) assistant editor: mark gutierrez (cabin) producers: joyce lee,&nbsp; jane lee director: campbell addy https://hifunmi.com/dear-car-girl Wed, 06 Mar 2024 13:06:13 +0000 funmi's work https://hifunmi.com/dear-car-girl Dear Car Girl, for International Women’s Day 2024, we helped Ford write a letter to Car Girls everywhere, thanking them for following their passions even when the world would rather they be different.&nbsp; we worked with 4 women in auto we admire to do a reading of the letter. (it kind of did numbers on TikTok) (you can pay for views (we did) but you can’t pay for all them likes!) CHECK BACK SOON FOR - the Q&amp;As we did with each woman to get to know them a bit better - the print (not dead!) placement - the social prompt that got people sharing touching missives about the person who inspired them to become a car girl on FB - the thank you gift we sent to hundreds of women in auto made at wieden+kennedy ny with art director: madi ko producer: rodrigo niño director: jihye ku and editor: laura bermudez https://hifunmi.com/michigan-central-station Wed, 19 Jun 2024 03:27:36 +0000 funmi's work https://hifunmi.com/michigan-central-station Michigan Central Station michigan central used to be the grand central station of detroit: bustling, beautiful, and a symbol of something bigger than the city itself – the future. but in the 80s it closed, and fell into deep disrepair. then in 2018 ford bought it with plans to revamp it. they came to us when it was ready to re-open, and we made an anthem for the city. because detroit’s not back...it never left. this ran on network and social and played at the event. people stood up and hooped and hollered and clapped! cool. it feels good making a car brand feel human. for the opening we also made posters and t-shirts. no pics of the shirts to share (sorry) but someone on the team *did* see someone wearing one in the airport on the way back from detroit, which is cooler! <img width="1068" height="1132" width_o="1068" height_o="1132" data-src="https://freight.cargo.site/t/original/i/385b2b38bca8f65ae2d2e75c92013acdde58642463e4e1cb51d981afb26b0df3/mcs-poster.png" data-mid="221775607" border="0" src="https://freight.cargo.site/w/1000/i/385b2b38bca8f65ae2d2e75c92013acdde58642463e4e1cb51d981afb26b0df3/mcs-poster.png" /> made at wieden+kennedy ny with art director: xander opiyo CDs: alex mcclelland and jake thompson producer: marieme sall post producer: maliyamungu&nbsp; muhande designer:&nbsp;arjun srivatsa and editors: camm nealy and spencer cohen https://hifunmi.com/Kraft-Mayoverse Sun, 10 Sep 2023 12:47:59 +0000 funmi's work https://hifunmi.com/Kraft-Mayoverse the kraft mayoverse adweek called this “a mayo-based virtual world that nobody asked for but is unignorable nonetheless,” and that is exactly what this is. <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/7f4de348e9b1eedacf3eb9339055f4d092a2fd1329f367c9f92b8ac44018e207/Copy-of-WYMF_1_1_MayoBG.gif" data-mid="191812611" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/7f4de348e9b1eedacf3eb9339055f4d092a2fd1329f367c9f92b8ac44018e207/Copy-of-WYMF_1_1_MayoBG.gif" /> IN THE BEGINNING there was r/mmmmmmmmmayo, and on it some wild mayo-based fantasies.<img width="814" height="1656" width_o="814" height_o="1656" data-src="https://freight.cargo.site/t/original/i/cd7d5c4c6e034e0265a59aa2bed6d143358d5c244874f87505541d8f3f9265b2/Screenshot-2023-09-26-at-10.53.36-AM.png" data-mid="191907252" border="0" data-scale="33" src="https://freight.cargo.site/w/814/i/cd7d5c4c6e034e0265a59aa2bed6d143358d5c244874f87505541d8f3f9265b2/Screenshot-2023-09-26-at-10.53.36-AM.png" /><img width="817" height="1661" width_o="817" height_o="1661" data-src="https://freight.cargo.site/t/original/i/11f580de32b7be2679a8732aaadf543e3a56c79359019f2253cdb6b6b01231e1/Screenshot-2023-09-26-at-10.53.53-AM.png" data-mid="191907323" border="0" data-scale="33" src="https://freight.cargo.site/w/817/i/11f580de32b7be2679a8732aaadf543e3a56c79359019f2253cdb6b6b01231e1/Screenshot-2023-09-26-at-10.53.53-AM.png" /><img width="838" height="1667" width_o="838" height_o="1667" data-src="https://freight.cargo.site/t/original/i/cd9e7ff03e6485ed601bacc18099d03423d1180f4f53a060fe76d5aec58e302a/Screenshot-2023-09-26-at-10.54.24-AM.png" data-mid="191907400" border="0" data-scale="34" src="https://freight.cargo.site/w/838/i/cd9e7ff03e6485ed601bacc18099d03423d1180f4f53a060fe76d5aec58e302a/Screenshot-2023-09-26-at-10.54.24-AM.png" /> AND THEN THERE WAS THE MAYOVERSE where we took those mayo fantasies and made them them (virtually) real in a fever dream of a VR playground we called the mayoverse. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a66d27273c0ee6f52c4631575a3262e49e4d3a761a270ace3033547867b9ea53/KHCNMAYG0121_Kraft_Mayoverse_KeyVisual_Horizontal_LID_06_RGB.jpg" data-mid="191811225" border="0" src="https://freight.cargo.site/w/1000/i/a66d27273c0ee6f52c4631575a3262e49e4d3a761a270ace3033547867b9ea53/KHCNMAYG0121_Kraft_Mayoverse_KeyVisual_Horizontal_LID_06_RGB.jpg" /> THE EXPERIENCE after entering through the mayo jar portal, users had the option to explore 4 different experiences: the mayo hose, the mayocean, the mayobot, and mayo bash. each room was interactive and explorable – you could hose down a whole room, wade through a mayocean with the midas (mayo) touch, building your dream mayo-based sandwich and just mess around with mayo. <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/991345a53ef735226a850318283e260b5d0c13c3a61345eb84432b9e48bfa490/room-1-1.gif" data-mid="191920817" border="0" data-scale="50" src="https://freight.cargo.site/w/480/i/991345a53ef735226a850318283e260b5d0c13c3a61345eb84432b9e48bfa490/room-1-1.gif" /><img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/f705baa14572692eee6f17c8b0b9d3e1206a2afe4d3e491ead9bf5063f4b995b/room-2-1.gif" data-mid="191921227" border="0" data-scale="50" src="https://freight.cargo.site/w/480/i/f705baa14572692eee6f17c8b0b9d3e1206a2afe4d3e491ead9bf5063f4b995b/room-2-1.gif" /><img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/72574e09c48dbcb0752a97d44f6578373c159b8ec539439b4443b213bd38521a/room-3-1.gif" data-mid="191921246" border="0" data-scale="50" src="https://freight.cargo.site/w/480/i/72574e09c48dbcb0752a97d44f6578373c159b8ec539439b4443b213bd38521a/room-3-1.gif" /><img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/542220a24d7621b2120d146a7ea4023491c17af7b556a9b29a74d4e1b5b2a481/room-4-1.gif" data-mid="191921248" border="0" data-scale="50" src="https://freight.cargo.site/w/480/i/542220a24d7621b2120d146a7ea4023491c17af7b556a9b29a74d4e1b5b2a481/room-4-1.gif" /> we put together some trailers to run on social, as well as a couple of ooh boards in new york and chicago (mayo HQ). <img width="3000" height="2001" width_o="3000" height_o="2001" data-src="https://freight.cargo.site/t/original/i/04bb3a71c85208f48811c6de41c1a4ac83440dcbfcf50ff1f73820e7c9457382/SM027193CHI8075MD.jpg" data-mid="191922293" border="0" src="https://freight.cargo.site/w/1000/i/04bb3a71c85208f48811c6de41c1a4ac83440dcbfcf50ff1f73820e7c9457382/SM027193CHI8075MD.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2531f84b0a425d68f23690d6c279ca30178340b09f420f5bb0adaf8915f42476/SM027196MNBR546AB.jpg" data-mid="191922302" border="0" src="https://freight.cargo.site/w/1000/i/2531f84b0a425d68f23690d6c279ca30178340b09f420f5bb0adaf8915f42476/SM027196MNBR546AB.jpg" /> and to cap it all off, we made some post cards as parting gifts. <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/d19b4942326c3681a67cff2809446ff86cff1167018feba93617e8a894094cf7/NexusStudios_Immersive_Mayoverse_Clips_18.gif" data-mid="191813145" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/d19b4942326c3681a67cff2809446ff86cff1167018feba93617e8a894094cf7/NexusStudios_Immersive_Mayoverse_Clips_18.gif" /> made at: wieden+kennedy ny, with the project’s mvp, art director: kiki dahl, &nbsp;CD’d by: christine santora &amp; will binder, and produced by: Christian Colossuono this project would not have been possible without our production partners, the indomitable nexus studios https://hifunmi.com/ford-canada-f150 Sun, 10 Sep 2023 12:51:27 +0000 funmi's work https://hifunmi.com/ford-canada-f150 Ford F150 (Canada) trucks: Ford literally invented the category! the Canada client asked for help putting some swag back on their name. it’s narrated by bryan cranston, who also arrived late to the vo session and had the pleasure of riding on the elevator with me both ways. Just One Name made at: wieden+kennedy ny where I wrote this script, art directed by: jessica sugerman CD’d by: eric helin &amp; stuart jennings produced by: tania pirozzi https://hifunmi.com/black-kitchen-series-sn-2 Sun, 10 Sep 2023 12:50:14 +0000 funmi's work https://hifunmi.com/black-kitchen-series-sn-2 season two: the black kitchen series: innovators – presented by heinz after a shockingly successful season 1, we got the time and the room to make a big, bad, beautiful season 2. season one was good! but season two is really good. we worked with a seasoned podcast showrunner to help us bring the vision to life, and it truly made all the difference. for the second time, we made something that we love and are so deeply proud of. this is the best thing i’ve ever been a part of. season 2 brings our host and audience all over the country to find, meet, commune with and learn from the Black innovators changing the face of food as we know it. we interview chefs, farmers, healers, artists and organizers, from New York to South Carolina to Georgia to Texas to California, getting to know the ways they’re transforming our collective relationship to food, community, environment and each other. my partner on this season, kiana fernandez, designed the cover art for the season and for each episode. <img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/c4cf1d7c836dbae1b4207e4a3b0eaabf70c2a2ead965e42a40ea66b9905858ee/MainCover-1.png" data-mid="190405486" border="0" src="https://freight.cargo.site/w/1000/i/c4cf1d7c836dbae1b4207e4a3b0eaabf70c2a2ead965e42a40ea66b9905858ee/MainCover-1.png" /> <img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/b4be59579a74d46d655bcbf7a4ebb5e67fa639ac52cb9e981ea7e2dd443ed4b9/FarmToBottle.png" data-mid="190405598" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/b4be59579a74d46d655bcbf7a4ebb5e67fa639ac52cb9e981ea7e2dd443ed4b9/FarmToBottle.png" /><img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/0a0cbf39e808cd9645c41f262ef276dc4bfcd7bd26605b7597372e45acdbcf04/CommunityThroughContent.png" data-mid="190405728" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/0a0cbf39e808cd9645c41f262ef276dc4bfcd7bd26605b7597372e45acdbcf04/CommunityThroughContent.png" /><img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/258a210cebe70f80ceffde27fc4d0d8c1c92d0a308bfdd89ea1f62b3b783254f/RenaissanceofAncientGrains.png" data-mid="190405730" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/258a210cebe70f80ceffde27fc4d0d8c1c92d0a308bfdd89ea1f62b3b783254f/RenaissanceofAncientGrains.png" /> <img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/db8c9240bc28dbbe6ed0f483c659078ef37a8a5a1909b5e10f7a4e9911841717/Veganization.png" data-mid="190405830" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/db8c9240bc28dbbe6ed0f483c659078ef37a8a5a1909b5e10f7a4e9911841717/Veganization.png" /><img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/6c5426c691910a5af5dce433dc5a1aeb46b88b5c56b13111f4b51e30060f243b/Healing-Power.png" data-mid="190405852" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/6c5426c691910a5af5dce433dc5a1aeb46b88b5c56b13111f4b51e30060f243b/Healing-Power.png" /><img width="3000" height="2989" width_o="3000" height_o="2989" data-src="https://freight.cargo.site/t/original/i/bded75728c4e8fdb9d1288086bca26b539f24c3287828cc9181ddaa52b5af2a0/OnWritingBlackFood.png" data-mid="190405894" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/bded75728c4e8fdb9d1288086bca26b539f24c3287828cc9181ddaa52b5af2a0/OnWritingBlackFood.png" /> we wanted to broaden the scope of the podcast to be about black culinary innovation across the country, a topic that’s so seldom brought to the top of american pop culinary consciousness. the showrunner, D.S. Moss, and I collaborated closely to structure the season, write, and craft the episodes. a labor of love and absolutely some of my best writing. episode 1: the delta dirt distillery This is the story of the Williams family and their business, Delta Dirt Distillery, in Helena, Arkansas, the only Black farm-to-bottle distiller in the country, and the only ones turning sweet potatoes into spirits. episode 2: community through foodtok KJ Kearney is the charismatic, community-oriented influencer driven by the love of his people. He may be behind the James Beard nominated @BlackFoodFridays TikTok and Instagram accounts, but what drives him goes much deeper than what you can find on the internet. Jade spends the day with him in Charleston and Savannah, and chats with him to find out how (and why) he’s making sense of social in this day and age. episode 2.5: The Red Rice Day Proclamation episode 3: the renaissance of ancient grainsIn our next stops on this road trip, we go straight to the heart of the Lowcountry to learn about two ancient and storied grains making big waves today: fonio and Carolina Gold rice. At James Island, our host Jade (@JadeofallJades) chats with matriarch in the making, Amethyst Ganaway (@thizzg) of Yolélé, about the so-called seed of the universe, before heading further south to Hardeeville, where she meets with master rice grower, Rollen Chalmers of Rollen’s Raw Grains (@RollensRawGrains). We may be far from home now, but Jade finds herself closer to her roots than ever before… episode 3.5: a walk through turnbridge episode 4: the veganization of soul food Jade’s (@Jadeofalljades) journey through the South has so far brought her closer to community, closer to family, and now…closer to body? In this episode, vegan chefs Folami Geter of A Peace of Soul Vegan Kitchen in Columbia, SC, and Marlon Rison of Community Vegan in Austin, TX, share how they came to the plant-based lifestyle, what’s keeping them there, and how it connects us to each other and our history in unexpected ways. episode 4.5: shopping for shrooms episode 5: the healing power of food We all know that food is more than food. It’s medicine – for the body, the soul, the heart…and for the community? The future? The wounds of the past? Host Jade Varette (@JadeofallJades) chases some sunshine in California and meets with two women harnessing the healing power of food in transformative ways: Kelly Carlisle – founder and Executive Director of Acta Non Verba: Youth Urban Farm Project out of Oakland – who is rewriting the narrative around the youth of her community, and chef/artist/Black Food Futurist Nia Lee, who is creating radical sites of healing and joy for Black queer femmes. episode 5.5: “tell michelle i didn’t mean it” episode 6: On Writing Black FoodAt the end of the journey, back in Brooklyn, and putting all the pieces together. Season 2 host Jade Verette (@JadeofallJades) sits down with Black food historian, Soul Food Scholar, and host of Season 1, Adrian Miller, to make sense of all that she’s encountered over the course of her travels, and why Black food writing lies at the center of it all. Jade also sits down with Chala June to discuss why Black food writing is an act of resistance as much as it is an expression of love. episode 6.5 in addition to some audio promo, we also made some mini-docs that looked so damn good they had people asking us for full-length episodes. one day soon! *because of some logistics, we couldn’t send the whole crew to capture episode 3, so i got to direct it!* and i got to document the whole 4 week production!&nbsp; memphis, tn - helena, ar - charleston, sc &gt; columbia, sc - savannah, ga - austin, tx - back to charleston - hardeeville, sc - los angeles, ca - oakland, ca - brooklyn, ny <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/59547a8e24c6f710da150cd87c2c3b30f4d61e0418dcbc0f76ff25b9591ebdd5/34970010.jpeg" data-mid="196040658" border="0" src="https://freight.cargo.site/w/1000/i/59547a8e24c6f710da150cd87c2c3b30f4d61e0418dcbc0f76ff25b9591ebdd5/34970010.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/b2278f8ac6fdde1e9061324572d8bf77403f6e0559c16fbe34ab320131ca8d1a/34960034.jpeg" data-mid="196040659" border="0" src="https://freight.cargo.site/w/1000/i/b2278f8ac6fdde1e9061324572d8bf77403f6e0559c16fbe34ab320131ca8d1a/34960034.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/d179a7562adb87f16f4da864470a0e3907d4efe1befa874ec6f4d352a2c47408/34960022.jpeg" data-mid="196040660" border="0" src="https://freight.cargo.site/w/1000/i/d179a7562adb87f16f4da864470a0e3907d4efe1befa874ec6f4d352a2c47408/34960022.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/c130fe965f9de4ddad193c9eed71cb2d97acd04c92d886882b140c3e24bf556a/01280017.jpeg" data-mid="196039921" border="0" src="https://freight.cargo.site/w/1000/i/c130fe965f9de4ddad193c9eed71cb2d97acd04c92d886882b140c3e24bf556a/01280017.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/ae47f64cb8c049937213617acc25d2887588acf0c0f8f0152ed68bc848eab666/01250024.jpeg" data-mid="196039922" border="0" src="https://freight.cargo.site/w/1000/i/ae47f64cb8c049937213617acc25d2887588acf0c0f8f0152ed68bc848eab666/01250024.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/b0035c7ae1097a6c04ce409886c127386ff5a0895f048e4f4e064d65ea77e8db/01290004.jpeg" data-mid="196039924" border="0" src="https://freight.cargo.site/w/1000/i/b0035c7ae1097a6c04ce409886c127386ff5a0895f048e4f4e064d65ea77e8db/01290004.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/856c58d7a01a0fa7e2d0716394eb218b6c0d81d73ebb5f39055d301ddb58fe5a/01290007.jpeg" data-mid="196039925" border="0" src="https://freight.cargo.site/w/1000/i/856c58d7a01a0fa7e2d0716394eb218b6c0d81d73ebb5f39055d301ddb58fe5a/01290007.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/f0cd7319cf8921564c6cda7f02baefb6668a55084f2be8812c305f09522611b5/01290014.jpeg" data-mid="196039926" border="0" src="https://freight.cargo.site/w/1000/i/f0cd7319cf8921564c6cda7f02baefb6668a55084f2be8812c305f09522611b5/01290014.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/566c5c28a3dffb775eb96d8710011933700ca9192e9b2e19f624910352618839/01250022.jpeg" data-mid="196039927" border="0" src="https://freight.cargo.site/w/1000/i/566c5c28a3dffb775eb96d8710011933700ca9192e9b2e19f624910352618839/01250022.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/d0ad9c70a755e5fc77090953f01b92b9d080278b7f4d907e87c91b1a48f4678b/01240037.jpeg" data-mid="196039928" border="0" src="https://freight.cargo.site/w/1000/i/d0ad9c70a755e5fc77090953f01b92b9d080278b7f4d907e87c91b1a48f4678b/01240037.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/44be2c0114a89eb1d78ae69c8bbbade6bc1184e6a7b71c816816c8041bab40e2/34940012.jpeg" data-mid="196040881" border="0" src="https://freight.cargo.site/w/1000/i/44be2c0114a89eb1d78ae69c8bbbade6bc1184e6a7b71c816816c8041bab40e2/34940012.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/f8a88dea479905a51da81390dc318729b1d6dddad158fc2fd5337edd9679ada4/34940017.jpeg" data-mid="196040880" border="0" src="https://freight.cargo.site/w/1000/i/f8a88dea479905a51da81390dc318729b1d6dddad158fc2fd5337edd9679ada4/34940017.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/30694806cf871cde257cb7331d504567ec659b0d34de45db495e60e62375ed61/34940026.jpeg" data-mid="196040879" border="0" src="https://freight.cargo.site/w/1000/i/30694806cf871cde257cb7331d504567ec659b0d34de45db495e60e62375ed61/34940026.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/dc128efbd473717d9d9b379f70a8bb1840fbcb28b3bdf1a37d2eadde8c00065e/34940030.jpeg" data-mid="196040878" border="0" src="https://freight.cargo.site/w/1000/i/dc128efbd473717d9d9b379f70a8bb1840fbcb28b3bdf1a37d2eadde8c00065e/34940030.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/e785f7bc63c22ee191f3163cf7783bf75871b2efbc168f64bd5e402833ed6b97/34940033.jpeg" data-mid="196040877" border="0" src="https://freight.cargo.site/w/1000/i/e785f7bc63c22ee191f3163cf7783bf75871b2efbc168f64bd5e402833ed6b97/34940033.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/4f70dec0fc0c47fd9a9879e5d13f36fba09f6d06ac7d4dbace496f4e6e9dba75/01260035.jpeg" data-mid="196039929" border="0" src="https://freight.cargo.site/w/1000/i/4f70dec0fc0c47fd9a9879e5d13f36fba09f6d06ac7d4dbace496f4e6e9dba75/01260035.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/a1967321ec420c4c0c2a93d79d981e4998c489f2a1f8a96c2e88a2f1f2857ea6/01260014.jpeg" data-mid="196039930" border="0" src="https://freight.cargo.site/w/1000/i/a1967321ec420c4c0c2a93d79d981e4998c489f2a1f8a96c2e88a2f1f2857ea6/01260014.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/c23683b0b0325ae3a6b2d3fa394e3972e160826c305e12ec78d269e0be549d97/01280038.jpeg" data-mid="196039931" border="0" src="https://freight.cargo.site/w/1000/i/c23683b0b0325ae3a6b2d3fa394e3972e160826c305e12ec78d269e0be549d97/01280038.jpeg" /> the magic of this season is really all about the magic of the crew!&nbsp; <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/52ce435ca311fba2e0229431fe5c9cac95fb32d1d4b722177f0a233360cc6ba9/1A8D4C02-C4E9-45E7-99B1-58C91CE11774_1_105_c.jpeg" data-mid="196041221" border="0" src="https://freight.cargo.site/w/768/i/52ce435ca311fba2e0229431fe5c9cac95fb32d1d4b722177f0a233360cc6ba9/1A8D4C02-C4E9-45E7-99B1-58C91CE11774_1_105_c.jpeg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a38f3d8e79da1f28acf56ef7ebfb204aba9b5e671780afd94031f2dc7a44272f/505DABD3-0C7B-4821-924C-1B954B270D50_1_105_c.jpeg" data-mid="196041224" border="0" src="https://freight.cargo.site/w/768/i/a38f3d8e79da1f28acf56ef7ebfb204aba9b5e671780afd94031f2dc7a44272f/505DABD3-0C7B-4821-924C-1B954B270D50_1_105_c.jpeg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/58e63059d489e8320dbbadf27ac4c781b2e646f2b57625aa5a9fd0108e00495c/AAE2C18D-9E98-4393-B9A3-EDD8F3FC045C_1_105_c.jpeg" data-mid="196041227" border="0" src="https://freight.cargo.site/w/768/i/58e63059d489e8320dbbadf27ac4c781b2e646f2b57625aa5a9fd0108e00495c/AAE2C18D-9E98-4393-B9A3-EDD8F3FC045C_1_105_c.jpeg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/667761ba46bb47915a00f33e1689ef20ddb9549dc8dc6197f60637076456d7f1/F6AA7902-2D3F-4CE0-AD27-3FDB7F7AB534_1_105_c.jpeg" data-mid="196041234" border="0" src="https://freight.cargo.site/w/768/i/667761ba46bb47915a00f33e1689ef20ddb9549dc8dc6197f60637076456d7f1/F6AA7902-2D3F-4CE0-AD27-3FDB7F7AB534_1_105_c.jpeg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/acaadfe8b9714f40157b1f2b409b39391b6b4715e7c97ff50a70c6230515d902/AB9092B4-7C59-4C8D-9CDD-AA5BAC5913AE_1_105_c.jpeg" data-mid="196041238" border="0" src="https://freight.cargo.site/w/768/i/acaadfe8b9714f40157b1f2b409b39391b6b4715e7c97ff50a70c6230515d902/AB9092B4-7C59-4C8D-9CDD-AA5BAC5913AE_1_105_c.jpeg" /> <img width="768" height="1024" width_o="768" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7740d648374fcf49b2be8f9227c914670a85f3aa8bb1963159b7635a0623e285/E975A733-9CC5-461A-B61A-F3035E5AB551_1_105_c.jpeg" data-mid="196041241" border="0" src="https://freight.cargo.site/w/768/i/7740d648374fcf49b2be8f9227c914670a85f3aa8bb1963159b7635a0623e285/E975A733-9CC5-461A-B61A-F3035E5AB551_1_105_c.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/3d6b216ad8cb670ea35b699454e05dcc8044b9d6fd203b7be5e76aeb1cf732df/34950031.jpeg" data-mid="196047801" border="0" src="https://freight.cargo.site/w/1000/i/3d6b216ad8cb670ea35b699454e05dcc8044b9d6fd203b7be5e76aeb1cf732df/34950031.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/4e2541eec81d8fc5c21a275a298e6f6ada9069f556b21a34f82d98b14df0d24e/01250021.jpeg" data-mid="196047808" border="0" src="https://freight.cargo.site/w/1000/i/4e2541eec81d8fc5c21a275a298e6f6ada9069f556b21a34f82d98b14df0d24e/01250021.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/3e7f9529e06153741f47b7a15d3aee238bdc830430eaddc518485f0d83006e8d/01250018.jpeg" data-mid="196047811" border="0" src="https://freight.cargo.site/w/1000/i/3e7f9529e06153741f47b7a15d3aee238bdc830430eaddc518485f0d83006e8d/01250018.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/fc8e7c4aaa637d19b1f22b2282ba346051730af2c81a638c210ee836897d9def/01250017.jpeg" data-mid="196047812" border="0" src="https://freight.cargo.site/w/1000/i/fc8e7c4aaa637d19b1f22b2282ba346051730af2c81a638c210ee836897d9def/01250017.jpeg" /> and if you’re wondering, the real center of gravity for this season and the production was our fabulous host, jade varette. jade is so good at what she does (and we’ve got the hardware to prove it). have you ever heard of 11 interviews in a row, no bombs in the bunch? that’s because of jade! she is magic. she makes everyone feel like family. i adore her, obviously. we all do. <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/c46e4e0fb13873ad8296edec458b1dd46f43f3da7eb53edc99a370810f9e05d5/01250038.jpeg" data-mid="196048423" border="0" src="https://freight.cargo.site/w/1000/i/c46e4e0fb13873ad8296edec458b1dd46f43f3da7eb53edc99a370810f9e05d5/01250038.jpeg" /> <img width="4181" height="6305" width_o="4181" height_o="6305" data-src="https://freight.cargo.site/t/original/i/0cfbcefeed15818247409db63caa2dbe624bbc037df6687df6ec5c9102f60f00/01290034.jpeg" data-mid="196048424" border="0" src="https://freight.cargo.site/w/1000/i/0cfbcefeed15818247409db63caa2dbe624bbc037df6687df6ec5c9102f60f00/01290034.jpeg" /> <img width="6305" height="4181" width_o="6305" height_o="4181" data-src="https://freight.cargo.site/t/original/i/247dc545116c49182ba3f3c092a0fa9395f11e100d4616b609b18bc9be0b4442/01260004.jpeg" data-mid="196048425" border="0" src="https://freight.cargo.site/w/1000/i/247dc545116c49182ba3f3c092a0fa9395f11e100d4616b609b18bc9be0b4442/01260004.jpeg" /> awards: signal award for best writing (silver - craft) signal award for best host (silver - craft) signal award for DE&amp;I (bronze - general) signal listeners’ choice award (3x) international women’s podcasting awards – moment of inspiration (winner) adweek audio awards – Best Branded Podcast (winner) webby awards – best branded podcast (winner) shorty awards – best arts and culture podcast (gold) shorty awards – campaign by diverse-owned business (gold) one show – radio &amp; audio first (merit) james beard award – commercial media (winner) made at: wieden+kennedy ny, where I concepted, wrote copy, and scripted this podcast with art director: kiana fernandez, CDs: Christine Santora &amp; Will Binder, producer: Zaynah Ahmed, in close collaboration with the fine folks at: the mayda creative co. including showrunner/director/writer: D.S. Moss, sound design/mix/editor by: Florence Barrau-Adams casting director: kenya denise mayda producer: Emerald Toller sound engineering: Aman Sahota and music by: Taka Yasuzawa video production was a separate beast,all trailers (minus episode three) were directed by: D.S. Moss,edited by: Sewra KidaneDP’d by: Brandon Haynes, with AC from: Luis Romeroproduced expertly by (seriously, she didn’t miss a beat) by: Danika Casas, and coloring by: Mary Perrino episode three was directed by: me! DP’d by: Domo Jones edited by: Matt Burke, with an assist from: Eddy Rigaud produced by: Jihye Ku + Kareem Adeniran and post production by: Maliyamungu Muhandethe full list of credits can be found here!&nbsp; it took all of us + more to make this :) https://hifunmi.com/love-me Fri, 01 Sep 2023 10:37:41 +0000 funmi's work https://hifunmi.com/love-me Love, Me what’s something you wish you’d been told when you were young that would’ve made all the difference? inspired by an iconic thread of advice on an internal listserv, some friends and I asked the women of our agency to tell themselves what they needed to hear. a love letter to my inner child. love, me. we made a 1 minute trailer and a 2-ish minute film. there were a lot of people involved in the making of this project, and they were all essential. here are the credits!Director/Director of Photography: Kristin Gladney Camera Operator: Mars Alba Sound Mixer: Carol Yan Li Creatives: Emmaline Price, Funmi Adejobi Designer: Malithi Gunawardena Producer: Marieme Sall Editorial: JOINT NY Executive Producer, Joint NY: Michelle Carman Editors: Maliyamungu Muhande, Matt Burke Assistant Editor: Elaine Green Assistant Editor: Thomas Gilson Assistant Editor: Eddy Rigaud Motion Designer: Elise Dyck Finishing: JOINT PDX Head of Production, Joint PDX: Catherine Liu Audio Engineer: Candace Mortier Colorist: Courtney Feemster https://hifunmi.com/heinz-dip-and-crunch Tue, 12 Jul 2022 00:45:51 +0000 funmi's work https://hifunmi.com/heinz-dip-and-crunch window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6NG1WE1L89'); heinz dip&amp;crunch heinz developed a sauce for burgers. okay well actually it’s a dip. you’re supposed to dip your burgers in it...as you’ve probably gathered. there’s actually also one other thing – don’t be mad – there’s a second compartment that holds crushed up potato chips. oh, “what’re you supposed to do with that?” i know you are asking sarcastically but i will answer earnestly. you’re supposed to dip the burger, a second time, into the crunchies.something interesting we found out about this product and the behavior of burger-dipping in general is that it’s pretty divisive. some people find it vicerally fucked up. some find it absolutely essential. (most people are neutral, but we’re not talking about those people!)this is the insight we used to guide our campaign for heinz’ category-busting, first-of-its-kind condiment innovation – some will react to its wrong-ness, some will react to its right-ness, but everyone will have a reaction. heinz dip&amp;crunch. so wrong, it’s right. <img width="903px;" height="508px;" src="https://lh6.googleusercontent.com/_-k7Vp-9OXS1Uac5m-ODA13zOlcdGcsFm3DAn_QFPBnSQugQBKNrG_CQiSb6BMnvI_YfWF-BIi9putWLhvWbWhWacPB4uHYxceIPcCns5bp5ieBJZm6R-ynwTKlYcm4w4lW1pTeKjFBkpn7lPn_6og" style="width: 591.677px; height: 332.859px;"> we made 5 spot-lettes for social. our voice talent, aaron goodson, and our sound designer, julienne guffain, were integral to bringing this all together and making it A Thing. &nbsp;&nbsp; the heinz clients are among my favorites because they trusted us to make these even though the scripts we sold all pretty much looked like this:<img width="375px;" height="281px;" src="https://lh3.googleusercontent.com/h-2rJpA3ab3H37XJNixmSExkhclJsSFlQDQT4BELwEX_eHeftbFQREET3nmc07Y30itd8a3iUgWt0dP7cFoifQCuj08bY2BUGcztKSAAbP8tug_3lts-PlYHJdbvLu1z4Y7xC_AuhwrawGTVbTBmig" style="width: 375px; height: 281px;"> and it paid off! the campaign did super well. we got lots of earned media and engagement etc etc but the most important thing to come out of this was topping the ketchup category on am*zon 😌. <img width="2390" height="1326" width_o="2390" height_o="1326" data-src="https://freight.cargo.site/t/original/i/fa1670daa83a7725b6028823ee538a13c637fcabc9eab40318a9640bab3bf862/image.png" data-mid="148951934" border="0" src="https://freight.cargo.site/w/1000/i/fa1670daa83a7725b6028823ee538a13c637fcabc9eab40318a9640bab3bf862/image.png" /> made at: wieden+kennedy ny with art director: paria taheri,CDs: Will Binder &amp; Christine Santora and prodcuer: ariana ekonomou https://hifunmi.com/complex-x-heinz Mon, 25 Jul 2022 03:19:41 +0000 funmi's work https://hifunmi.com/complex-x-heinz window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6NG1WE1L89'); complex x heinz:the art of the burger show year one of heinz’ “art of the burger” program was all about celebrating burgers as works of art. for year two of aotb, we were tasked with making the program bigger, and leaning into the “art” of it all. <img width="1883" height="569" width_o="1883" height_o="569" data-src="https://freight.cargo.site/t/original/i/e7cd314e8cd61e0d874fbced2550bc4bcb9881fe1d332bbd6b75e3dde2e6b61e/Camapign_KV_Transparent.png" data-mid="148684436" border="0" src="https://freight.cargo.site/w/1000/i/e7cd314e8cd61e0d874fbced2550bc4bcb9881fe1d332bbd6b75e3dde2e6b61e/Camapign_KV_Transparent.png" /> we decided to have the program rotate around six Art Burgers, themed burgers inspired by different artistic movements. from left to right, they’re The Classical, The Experimental, The Sculptural, The Minimalist, and The Maximalist. we asked burger artists everywhere to try their hand at an Art Burger using heinz sauces and submit their creations to our social contest for the chance to win $25k as well as a temporary feature on BurgerFi menus all over the country. cool! <img width="1042" height="370" width_o="1042" height_o="370" data-src="https://freight.cargo.site/t/original/i/5abaca2d2a7825edd2ee1dc2690c4c17cc3e8cbafa911b850edc1d9da04bbf4d/Screen-Shot-2022-07-25-at-5.41.20-PM.png" data-mid="148756838" border="0" src="https://freight.cargo.site/w/1000/i/5abaca2d2a7825edd2ee1dc2690c4c17cc3e8cbafa911b850edc1d9da04bbf4d/Screen-Shot-2022-07-25-at-5.41.20-PM.png" /> to show people how it’s done, we worked with complex/first we feast to do a branded season of their series The Burger Show hosted by chef Alvin Cailan. thus The Art of the Burger Show was born. so i’ll get to the show in a sec, but first i wanted to show you these sweet social spots we made inspired by the theme of each art burger. these were a lot of fun to make. and then i wanted to show you the super fun, versitile, editorial assets we captured. with photographer aubrey pick. <img width="2754" height="3000" width_o="2754" height_o="3000" data-src="https://freight.cargo.site/t/original/i/dd3c304b88a7a19ccccaf8f7dc25e7c0bb758cadd062acc4bbaba37ae1da21bb/220126_Heinz_AOTB_15_Burger_Maximalist_0912.jpg" data-mid="148937563" border="0" src="https://freight.cargo.site/w/1000/i/dd3c304b88a7a19ccccaf8f7dc25e7c0bb758cadd062acc4bbaba37ae1da21bb/220126_Heinz_AOTB_15_Burger_Maximalist_0912.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/46b73e3e2f553de83fafb88c48411e0a69c3031c7b4706f495901d2ed7e74b4c/220126_Heinz_AOTB_11_Burger_Experimental_0721.jpg" data-mid="148937558" border="0" src="https://freight.cargo.site/w/1000/i/46b73e3e2f553de83fafb88c48411e0a69c3031c7b4706f495901d2ed7e74b4c/220126_Heinz_AOTB_11_Burger_Experimental_0721.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3c436ad58a309c9876d091ec38edb1ef1ef61a1c3125810e0c1725765560fc5f/220126_Heinz_AOTB_07_Burger_Classic_0458.jpg" data-mid="148937545" border="0" src="https://freight.cargo.site/w/1000/i/3c436ad58a309c9876d091ec38edb1ef1ef61a1c3125810e0c1725765560fc5f/220126_Heinz_AOTB_07_Burger_Classic_0458.jpg" /> <img width="1940" height="3000" width_o="1940" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d8e1b6fb01ff9674895973a2d97c9642a0473e687e994b7371f9a8d684f4c57d/220126_Heinz_AOTB_02_Burger_Sculptural_0201_Topper.jpg" data-mid="148937539" border="0" src="https://freight.cargo.site/w/1000/i/d8e1b6fb01ff9674895973a2d97c9642a0473e687e994b7371f9a8d684f4c57d/220126_Heinz_AOTB_02_Burger_Sculptural_0201_Topper.jpg" /> <img width="2012" height="3000" width_o="2012" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1af77a450f77342f7bcfb69a602a2ec240814fe4bc09824636c3551e8b56bc5e/220126_Heinz_AOTB_01_Burger_Minimalist_0095.jpg" data-mid="148937518" border="0" src="https://freight.cargo.site/w/1000/i/1af77a450f77342f7bcfb69a602a2ec240814fe4bc09824636c3551e8b56bc5e/220126_Heinz_AOTB_01_Burger_Minimalist_0095.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7e8bbaf675c44a9014aab4cd3e4c83c99b319e9a93edc3fbbc856b48c8bb81ce/220126_Heinz_AOTB_04_Ingredients_StillLife_0254_R.jpg" data-mid="148937352" border="0" src="https://freight.cargo.site/w/1000/i/7e8bbaf675c44a9014aab4cd3e4c83c99b319e9a93edc3fbbc856b48c8bb81ce/220126_Heinz_AOTB_04_Ingredients_StillLife_0254_R.jpg" /> <img width="2511" height="3000" width_o="2511" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3d59b18a627fa8553060f66ba27779857938061c5a50e27d255dbea143a662c1/220126_Heinz_AOTB_17_Ingredients_Ketchup_Mustard_Mayo_0933.jpg" data-mid="148937407" border="0" src="https://freight.cargo.site/w/1000/i/3d59b18a627fa8553060f66ba27779857938061c5a50e27d255dbea143a662c1/220126_Heinz_AOTB_17_Ingredients_Ketchup_Mustard_Mayo_0933.jpg" /> <img width="2744" height="3000" width_o="2744" height_o="3000" data-src="https://freight.cargo.site/t/original/i/20343d0aa4ab04deb8f7201cb6d9cdbecfe4aa332b3b45ead46ce140d90b6821/220126_Heinz_AOTB_13_Sauces_Mustard_Ketchup_MayoChup_07972_R.jpg" data-mid="148937402" border="0" src="https://freight.cargo.site/w/1000/i/20343d0aa4ab04deb8f7201cb6d9cdbecfe4aa332b3b45ead46ce140d90b6821/220126_Heinz_AOTB_13_Sauces_Mustard_Ketchup_MayoChup_07972_R.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/362b7c8e7cfa3a0dbc394c0d64338182cbe35e1483d050ca960f7b99e42a3189/220126_Heinz_AOTB_12_Ingredients_Mustard_0779.jpg" data-mid="148937397" border="0" src="https://freight.cargo.site/w/1000/i/362b7c8e7cfa3a0dbc394c0d64338182cbe35e1483d050ca960f7b99e42a3189/220126_Heinz_AOTB_12_Ingredients_Mustard_0779.jpg" /> <img width="3000" height="2908" width_o="3000" height_o="2908" data-src="https://freight.cargo.site/t/original/i/cdcb876fcbbd9b54aa46da96a1b6285c274694ba53cde85b781be71da878f377/220126_Heinz_AOTB_08_Sauces_Ketchup_0491.jpg" data-mid="148937456" border="0" src="https://freight.cargo.site/w/1000/i/cdcb876fcbbd9b54aa46da96a1b6285c274694ba53cde85b781be71da878f377/220126_Heinz_AOTB_08_Sauces_Ketchup_0491.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cd61c76a51d05bcca93822d91dfcd934dc7dfca727b8169353ccfa1bbe777858/220126_Heinz_AOTB_14_Sauces_BBQ_0809.jpg" 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src="https://freight.cargo.site/w/1000/i/66ad1d66ffa2148ca8fb3707557bde3ea677df0c5e4f253cdb764aad4ee89b15/220126_Heinz_AOTB_10_Sauces_Mayo_0660.jpg" /> <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/8df81b6f9c1ade3446a34dc5162f24121710288d6b91368ad55f668475aaeaab/220126_Heinz_AOTB_06_Ingredients_Cabbage_0331_Y.jpg" data-mid="148937391" border="0" src="https://freight.cargo.site/w/1000/i/8df81b6f9c1ade3446a34dc5162f24121710288d6b91368ad55f668475aaeaab/220126_Heinz_AOTB_06_Ingredients_Cabbage_0331_Y.jpg" /> <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/9d3bb127d2cd1353962dced3e3b45767198efb4e57be969065a4e914570f388e/220126_Heinz_AOTB_05_Ingredients_Tomatoes2_0310_DR.jpg" data-mid="148937388" border="0" src="https://freight.cargo.site/w/1000/i/9d3bb127d2cd1353962dced3e3b45767198efb4e57be969065a4e914570f388e/220126_Heinz_AOTB_05_Ingredients_Tomatoes2_0310_DR.jpg" /> <img width="2792" height="3000" width_o="2792" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ce3dda841f08498393b4b49bf7a451d3fb9240403eb2f8cf0471bc20d2308ab4/220126_Heinz_AOTB_09_Sauces_Mayochup_0531.jpg" data-mid="148937453" border="0" src="https://freight.cargo.site/w/1000/i/ce3dda841f08498393b4b49bf7a451d3fb9240403eb2f8cf0471bc20d2308ab4/220126_Heinz_AOTB_09_Sauces_Mayochup_0531.jpg" /> lastly, we made this mondrian inspired bit of pre-roll to run before each episode of the show. you wouldn’t believe how many rounds this took. shout out to our very game editor, Ray. okay, what you’ve all been waiting for...the AOTB show trailer! we made six episodes and featured five artists/chefs/personalities – chef @twaydabae, josh scherer, chef kwame onwuache, louis de guzman, and eric wareheim, with host alvin cailan driving an episode of his own. <img width="2880" height="1557" width_o="2880" height_o="1557" data-src="https://freight.cargo.site/t/original/i/f2050ebf106c5f03b79852964833455aeab33b4a7c419be381007804bb17c6be/Screen-Shot-2022-07-27-at-5.16.47-PM.png" data-mid="148950967" border="0" src="https://freight.cargo.site/w/1000/i/f2050ebf106c5f03b79852964833455aeab33b4a7c419be381007804bb17c6be/Screen-Shot-2022-07-27-at-5.16.47-PM.png" /> <img width="2880" height="1552" width_o="2880" height_o="1552" data-src="https://freight.cargo.site/t/original/i/eb80de1344d00441aaa3c0e3b5fcdd58bb87ed84bcf8718965efb7485c82a3aa/Screen-Shot-2022-07-27-at-5.17.41-PM.png" data-mid="148950968" border="0" src="https://freight.cargo.site/w/1000/i/eb80de1344d00441aaa3c0e3b5fcdd58bb87ed84bcf8718965efb7485c82a3aa/Screen-Shot-2022-07-27-at-5.17.41-PM.png" /> <img width="2880" height="1551" width_o="2880" height_o="1551" data-src="https://freight.cargo.site/t/original/i/ec8a7ba04469412dd4488247fdb2e651c7ae87825c7b63328c53ca9ce617c0b9/Screen-Shot-2022-07-27-at-5.18.10-PM.png" data-mid="148950971" border="0" src="https://freight.cargo.site/w/1000/i/ec8a7ba04469412dd4488247fdb2e651c7ae87825c7b63328c53ca9ce617c0b9/Screen-Shot-2022-07-27-at-5.18.10-PM.png" /> <img width="2880" height="1555" width_o="2880" height_o="1555" data-src="https://freight.cargo.site/t/original/i/f525652f0f2161b716e0cf0c255829cd90e5c2251f647a11b945ca34f03a9f2c/Screen-Shot-2022-07-27-at-5.18.42-PM.png" data-mid="148950972" border="0" src="https://freight.cargo.site/w/1000/i/f525652f0f2161b716e0cf0c255829cd90e5c2251f647a11b945ca34f03a9f2c/Screen-Shot-2022-07-27-at-5.18.42-PM.png" /> <img width="2880" height="1552" width_o="2880" height_o="1552" data-src="https://freight.cargo.site/t/original/i/cf81757e45cb2bb9eecc683e1e395e25badf69e19661d3b5507104e9039e88c1/Screen-Shot-2022-07-27-at-5.19.24-PM.png" data-mid="148950973" border="0" src="https://freight.cargo.site/w/1000/i/cf81757e45cb2bb9eecc683e1e395e25badf69e19661d3b5507104e9039e88c1/Screen-Shot-2022-07-27-at-5.19.24-PM.png" /> <img width="2880" height="1542" width_o="2880" height_o="1542" data-src="https://freight.cargo.site/t/original/i/22adb143f0de76b517cdaf3a93f60763944c3ae5b76b04fe6b19c1ef740798a3/Screen-Shot-2022-07-27-at-5.25.40-PM.png" data-mid="148950974" border="0" src="https://freight.cargo.site/w/1000/i/22adb143f0de76b517cdaf3a93f60763944c3ae5b76b04fe6b19c1ef740798a3/Screen-Shot-2022-07-27-at-5.25.40-PM.png" /> we made a little show. made at: wieden+kennedy ny with art director:&nbsp;helen torney&nbsp;CDs: Will Binder &amp; Christine Santora, and producer: ariana ekonomou https://hifunmi.com/black-kitchen-series-sn-1 Tue, 01 Mar 2022 20:25:47 +0000 funmi's work https://hifunmi.com/black-kitchen-series-sn-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6NG1WE1L89'); the black kitchen series, presented by&nbsp;heinz we made a podcast! in it, adrian “the soul food scholar” miller interviews six Black owned restaurants from around the country. we get into their founding stories, what drives them, their best recipes, the history and lore surrounding them and more. it’s funny. it’s heartfelt. it’s educational in a sneaky way. it’s everything we wanted and more and we hope you love it like we do. the episodes. we’ve since made a season 2, so you’ll need to scroll to get to season 1. available wherever you get podcasts. (my favorite ep is alcenia’s, but they’re all great.) we got two incredibly talented illustrators, Lo Harris and Shanee Benjamin, to illustrate a vignette for each episode. we animated them a bit and released them with the series on YouTube. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0a7f224d3f2fe57810472731867b5c496c1ff6fd8705be3a0f7c0514c3f5f52f/IMG_1278.jpg" data-mid="135027687" border="0" src="https://freight.cargo.site/w/1000/i/0a7f224d3f2fe57810472731867b5c496c1ff6fd8705be3a0f7c0514c3f5f52f/IMG_1278.jpg" /> Alcenia’s Desserts and Preserves Shop <img width="3893" height="3000" width_o="3893" height_o="3000" data-src="https://freight.cargo.site/t/original/i/aa7348dc5a2fdda59c7e6bdea3a48fac735e20df658ca65e6be6afea57ed07a9/67-Orange_colorUpdate.jpg" data-mid="135027685" border="0" src="https://freight.cargo.site/w/1000/i/aa7348dc5a2fdda59c7e6bdea3a48fac735e20df658ca65e6be6afea57ed07a9/67-Orange_colorUpdate.jpg" /> 67 Orange Street <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7e12597fa637c2c2cce4c8d1ca49dc01b244080a717ebc91603dcf196e7e2f11/IMG_1292.JPG" data-mid="135027688" border="0" src="https://freight.cargo.site/w/1000/i/7e12597fa637c2c2cce4c8d1ca49dc01b244080a717ebc91603dcf196e7e2f11/IMG_1292.JPG" /> Good Cakes &amp; Bakes <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/604c5c7adfaaf79ea01c23bae02c169f75f548bd46059c31108406efc9a20e30/IMG_1293.JPG" data-mid="135027689" border="0" src="https://freight.cargo.site/w/1000/i/604c5c7adfaaf79ea01c23bae02c169f75f548bd46059c31108406efc9a20e30/IMG_1293.JPG" /> Boomtown Biscuits &amp; Whiskey <img width="3893" height="3000" width_o="3893" height_o="3000" data-src="https://freight.cargo.site/t/original/i/05d717089d0dfb97b4fee5009e190f7a85fb6fdbf1d3b10ce89553f8cd7d49c8/LANNIES_ColorUpdate.jpg" data-mid="135027690" border="0" src="https://freight.cargo.site/w/1000/i/05d717089d0dfb97b4fee5009e190f7a85fb6fdbf1d3b10ce89553f8cd7d49c8/LANNIES_ColorUpdate.jpg" /> Lannie’s Bbq Spot <img width="3893" height="3000" width_o="3893" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ee1f8b41c95298f8ef6f4e09a52a9066eb15e66eeb8653261200a53074aa51f1/image.png" data-mid="135027686" border="0" src="https://freight.cargo.site/w/1000/i/ee1f8b41c95298f8ef6f4e09a52a9066eb15e66eeb8653261200a53074aa51f1/image.png" /> Forsyth Seafood Market &amp; Cafe But it didn’t start there. Things didn’t start with the podcast. The Black Kitchen Series dropped out of a larger Heinz project - The Black Kitchen Initiative, which was formed in the wake of the 2020 uprisings against racism and the beginning of the covid-19 pandemic. This is what the CEO of Kraft Heinz said:<img width="462px;" height="186px;" src="https://lh3.googleusercontent.com/AdMLtAsEUCMXh5dit0u28znKgRBGTbi4cGp48rK1Dqey037nB2HLJXutRGNI2KCmex7jFmYn8C9An1fNffrobagv1IfC41EekSB6bY25TGdwpZ5fqqSYeQMTwkfSrV0HIc0-wsGOxZ8" style="width: 462px; height: 186px;"><img width="902px;" height="203px;" src="https://lh3.googleusercontent.com/aQgPI1rWG6qd28iuIXRQK2cRTZI0AqDIX1z1iEuyKP3zX_zsUfOButu3s3a5x5qcLxRCPMh1EsEuwQUx17MHrku6HjT8inlWKWCP0sxA6Xo9nmrdW19uxIftI_wf4DUkORbGpDvREig" style="width: 591.45px; height: 133.109px;"> And this is how we responded: <img width="3104" height="1978" width_o="3104" height_o="1978" data-src="https://freight.cargo.site/t/original/i/17e28755ff22fdf6a00b8324a758c1c6c918c930a9d58d8deb50ec948af30e93/Screen-Shot-2022-03-01-at-4.57.00-PM.png" data-mid="135032343" border="0" src="https://freight.cargo.site/w/1000/i/17e28755ff22fdf6a00b8324a758c1c6c918c930a9d58d8deb50ec948af30e93/Screen-Shot-2022-03-01-at-4.57.00-PM.png" /> With a little help from our friends at SRRJ (Southern Restaurants for Racial Justice) and the Lee Initiative, the Black Kitchen Initiative was able to connect 70+ Black owned restaurants with tangible business resources and over $1MM to support the long term health of their establishments. The podcast came about as a way to give their stories a platform, and celebrate the vibrance they add to modern Black cuisine.&nbsp; And then! We put all of those restaurants on a poster and gifted archival quality prints to each of them. <img width="5768" height="3602" width_o="5768" height_o="3602" data-src="https://freight.cargo.site/t/original/i/15f33dc357cd49251282112e3bb72403f7682436ee1ab637026f0df1f865bfa8/Map_POSTER_FIN-01.jpg" data-mid="135027691" border="0" src="https://freight.cargo.site/w/1000/i/15f33dc357cd49251282112e3bb72403f7682436ee1ab637026f0df1f865bfa8/Map_POSTER_FIN-01.jpg" /> My partner at the time, Leeya Jackson, illustrated every one of these. (She’s incredible!) Here are a few of my favorites. <img width="262px;" height="269px;" src="https://lh3.googleusercontent.com/GBVzAVYhDQddgOp-4Lx8F3kE2_AXaCsgYPiVJdlv3O8ba72_iS6My2DOXyeoFyeyri1QvT3tKt0v_ZDKLi96lirO7idFayLKRyY2y2LgdWE57SI-FtLFQ0EDB5s2P4rdBXhmizNvkU4"> <img width="262px;" height="269px;" src="https://lh6.googleusercontent.com/eiT8ZDY63Dhghv40f0FmcDoHb1mqvYzxbuWZA_5A3balkNT8bDB1aiPe8ibf7yntkvP82q96ssEOOf8dXPlBS7YC1NOUQRWiX-j0_tNL0f1RRh5qvphDreIlndgD8cup6-R54uTO_10"> <img width="262px;" height="268px;" src="https://lh6.googleusercontent.com/STiEc2w3--JkWlD48b-IQXx3GoKg19WpFnWvWXBbPCc-HrItqhIYfFQZRT5kqhHXSfbSPp4j_He8Rogx4a3rYNdqDUanU6dAnpSlfkqv7HPfCQAxTqe1GdKtR8ZxI8oP97u1grfj_6k"> <img width="240px;" height="246px;" src="https://lh3.googleusercontent.com/mjsAdnEY_7E-Xam6U3BHLq3FEsYeMYYg52Qd4mlF3dt9rkCFuOmp_8zZn6gaXoC1x5a2nDcwqhcw5SOIf7E5X2rAW4T_ILS8JE9rAi-kDa8wt7fwBCXPbX21lkorQI3800ZllJnGzg8"> <img width="262px;" height="269px;" src="https://lh4.googleusercontent.com/80I9jTUpKVgiivHJOTizl2fWO5GvU31QpDZ7Ug9P3oPkr57sQ4KtnrnoW0s4ZUGv2gwoN3ZMVxA_Etcp1QrSMHbqRvZ3ZO8acCrmEMlDJ4dy3A8dSBCvM3qDQFjwd00rSMRiPvGZL1E"> <img width="279px;" height="287px;" src="https://lh6.googleusercontent.com/4MpNGSO1LolM_By8KpxLDuzfGiHv7MUeXKtKyQdtSQWkKnrgUBCzgctM74tvIChd6o-mIz1jQ1g2MIQUyVcQLKgA4l2SBxr0HXO7R-xxtX21HYhzNYOpi9-73U118fm3j8ywANtVcyI"> <img width="258px;" height="264px;" src="https://lh6.googleusercontent.com/0FauRNKmqEZAXi0vZ7mlOYEHlOAf3wiJ71QhcMKQrmirGWXyFfkgCcbxi6kHT0SwDjwIywhSsLIMtcDiRKF5KiFiJbPlg8fkIXdUPA_dP9ObLYLaMYW27YvEu6IPPmQDHPo1ml4Qbgg"> <img width="280px;" height="287px;" src="https://lh5.googleusercontent.com/c-qY1X8TqYvYNg712sgGpzPsxW29p9J5D99KkaXT_4TUoljeVK5ozGTvk4WDCP0O8c21qIMl2hXEQLWJOqsAQXn_1zBbxwbgR3x5IRQa8YMu43JprxcsiShauMwOioHPebvEamGTJGY"> <img width="502" height="514" width_o="502" height_o="514" data-src="https://freight.cargo.site/t/original/i/5446150d33e48096466340303f16032dcecf28e04be819fde0a43921c5213a5c/Map_Icons-31_Peaches.png" data-mid="135033969" border="0" src="https://freight.cargo.site/w/502/i/5446150d33e48096466340303f16032dcecf28e04be819fde0a43921c5213a5c/Map_Icons-31_Peaches.png" /> <img width="277px;" height="283px;" src="https://lh5.googleusercontent.com/S8Fk7goBglZO6_ZiKararnwZpIhQG9kIkmwdXTSg2oE4rzuhNFDs2UEBQ3gCTsgEMxA4hGfrjKkCyfqF4OB_mzBp_FRTsjwhSHh0uS02WL2IkM2Qil53pUy9tx2JYJIYDZNeQ4Q63JY"> <img width="232px;" height="238px;" src="https://lh5.googleusercontent.com/ksDPtX5R-5p7hkI5J-xggIJWkaPAguWN6p-npesei2haRwpNyQ_695LcJu8UwYloZkUWh1Ohrw2ZubONJpo0TSmHNiUve-WhMRDKxHQfbXKZMBLt40yMIv-BdKTa2rk5fIkkrb48lOk"> <img width="501" height="514" width_o="501" height_o="514" data-src="https://freight.cargo.site/t/original/i/b751dccfcb5a915707c752e3360541e410c7f12fec991b4ba6add24c966ea3f6/Map_Icons-25_SweetSpot.png" data-mid="135033983" border="0" src="https://freight.cargo.site/w/501/i/b751dccfcb5a915707c752e3360541e410c7f12fec991b4ba6add24c966ea3f6/Map_Icons-25_SweetSpot.png" /> <img width="502" height="514" width_o="502" height_o="514" data-src="https://freight.cargo.site/t/original/i/dbaff1a93f18966334457649617cf39be884ad5244f9d03be0d8dcc620d453d7/Map_Icons-42_crazyWaffles.png" data-mid="135033992" border="0" src="https://freight.cargo.site/w/502/i/dbaff1a93f18966334457649617cf39be884ad5244f9d03be0d8dcc620d453d7/Map_Icons-42_crazyWaffles.png" /> The other thing that was super dope about this project is that, top to bottom, it was ideated, produced, printed, rolled out, written, and illustrated by Black people! Even among our external production partners! It was incredible! <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fbcaf1f3120befbb71ae57aa6420800293ce162ef2e6632f77e8bc0b05470bad/Screen-Shot-2021-08-16-at-1.16.41-PM.png" data-mid="135355863" border="0" src="https://freight.cargo.site/w/1000/i/fbcaf1f3120befbb71ae57aa6420800293ce162ef2e6632f77e8bc0b05470bad/Screen-Shot-2021-08-16-at-1.16.41-PM.png" /> Awards Taste Awards – Best Food or Drink Podcast, Finalist Taste Awards – Best Ethnic Lifestyle Series, Winner Taste Awards – Best Lifestyle Podcast, Winner Shorty Awards – Multicultural Community Engagement, Short List Shorty Awards – Podcast Mini Series, Finalist Adweek Podcast of the Year Awards – Best New Podcast, Winner Adweek Podcast of the Year Awards – Best Diversity &amp; Inclusion Podcast, Winner ACE Awards (KraftHeinz internal awards show) – Purpose for Good, Shortlist made at: wieden+kennedy ny with art director &amp; illustrator: leeya jackson,&nbsp;CDs: Christine Santora &amp; Felipe Ribeiroand producer: Zaynah Ahmed role:i don’t know what a podcast producer does, exactly, but if we’re talking roles, leeya and i were podcast producers. we interviewed and conducted pre-interviews with dozens of restaurants, we culled down that list to the six we ended up with, decided on a host, gave structure to the episodes, read and edited so many transcripts, wrote intros, outros and everything in between. hell, we even chose the music. we did it all, baby.